Imagine yourself doing the weekly shopping at the supermarket. Now, next to the product description and the retail price you find a third piece of information that helps you decide what to buy: its ecoCost!
The ecoCost expresses the amount of natural resources required throughout the life cycle of any product (or service). In the case of fresh fruit sold in a supermarket it would include: fertilizers and pesticides used to grow food, energy used for harvesting, transport from producer to wholesaler and then to the retailer, packaging and labelling, and refrigeration in the store.
myEcoCost will work on a methodology that defines a global collaborative network of resource accounting nodes. It will provide a means of accounting for and expressing usage of natural resources for products and services, to inform economic actors on environmentally relevant information with dynamically calculated, near real time figures at each stage of the product’s life cycle and through its entire lifetime.
Using this tool, data will be passed from supplier to customer throughout the whole value chain to produce ‘ecoCosts’ for a product at each stage of its life.
myEcoCost gives the business owner and consumer the choice to be more environmentally conscientious.
TriaGnoSys GmbH (coordinator), Robert Stewart Mostyn, The Nottingham Trent University, Enviro Data, Wuppertal Institute for Climate, Environment and Energy GmbH, Ecover Belgium N.V., Climate Friendly Food – Carbon Calculator, Boots UK, GS1 Germany GmbH